While connecting with bloggers and influencers in your niche has many benefits, the … There’s no better ad than regular people raving about your products. Emojis are a great way of achieving this. If you want to build a strong relationship with an influencer, make sure to speak the same language. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. When it comes to Instagram DMs, you can be more casual with them. With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. However, you don’t want to sound desperate to get them on board for your influencer marketing campaign. Have Influencers Create Something with Your Product. My name is [your name] from [company name]. To make the offer sweeter for your followers, we’ll provide a personalized 20% discount coupon as well. And segment your email lists to find the subscribers who are most likely interested in your promotion. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. Regardless, you should use multiple channels and cross-promote. About 60% of subject lines examined use sentence-case, and 34% of them use title case. If you don’t offer the influencers enough compensation in exchange for their services, they may not be motivated enough to partner with you. And since digital celebrities are busy people, they do not read every email they get. Giving their subscribers an exclusive tip before your product launches. With emails, personalization is everything. © 2021 Wishpond Technologies Ltd. - Terms & Conditions - Privacy Policy. In fact, nearly 61% of consumers who were surveyed said that they engaged with influencers daily, while 35% of them said that they interacted with them multiple times a day too. This can help in improving the chances of them responding to you. So avoid adding such information to your influencer outreach email: A long email takes more time to read and might test the patience of the influencer. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. Discover, filter, and find the perfect influencers for your brand and get in touch with them using Fourstarzz Media for just $59 per month. One way to use your popularity to entice more influencers to work with you is to send out a roundup email, asking influencers for their opinion about a certain topic. If you're interested, we can set up a phone call this week to discuss the collaboration that would provide value to brands. #1: Identify the Goal for Your Influencer Marketing Campaign To build a … However, the length isn’t all that matters. If you don't speak a foreign language, it’s not a problem. You know the name of the influencer, so you should use it to your advantage. Here's a special offer. 2. According to the research conducted by Campaign Monitor, the perfect length of email subject is 41 characters or 7 words. This is because only 6.9% of emails use emojis. Additionally, the subject line needs to be short, as many people tend to check emails on smartphones, which have smaller screens. For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. Based on that, craft your email so that everything in it is completely relevant to them. This is where the content of your email comes into the picture. Customer search – See … Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. #2: Study Your Guest List and Your Audience. Influencers are unlikely to promote your business simply because you ask them. Influencers know this, and they thrive on content. | GET PROMOTED TO THOUSANDS OF QUALIFIED LEADS! Whatever the case, influencer marketing is a useful way of reaching new audiences and educating them about your product. They are more likely to respond positively to your collaboration opportunity. Try out the strategies above to get the results … Email your list about their review/approach; Promote them in any other way you can ; Get straight to the point. Come up with an “Ask (Name of Influencer)” column on your company’s blog where your readers can write in with questions that your influencer will then answer. This method can include a ‘how to’. You should use the first email as an opportunity to introduce your brand as well. Depending on your goals, and your budget, you will need to take into account which level of influence fits with your brand, and product or service. This exposure not only increases brand awareness, but can help generate leads and boost sales. Image Source: instagram.com. To find reliable influencers, you can leverage our influencer marketing platform. They can be with or without a visual like video, images, or GIFs and can be used for any call to action (typically more sales, more followers for your brand, or more traffic to your website). If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. When you’re launching a new product, you need to introduce it in a way that would turn heads and appeal to the target audience at the same time. When Kim Kardashian promotes a product, the suppliers of the product better be ready for huge increases in sales. They should be short, sweet and to the point. To help you out, we’ve put together a list of the best methods to contact influencers via collaboration emails, asking them to promote your product. There are celebrities who are Influencers for big brands like Dove and Nike. Your email subject line must be catchy too. Bloggers and social media influencers are trusted and respected voices who can help get your product, service, or brand in front an untapped (and potentially large) audience. Very popular influencers are especially allergic to wordy messages (just like your customers) because they get dozens of pitches every day. Influencers also build trust between your brand and prospects. And as high as 59% of consumers base purchase decisions on recommendations from people they … Product-based content. Influencers expect compensation and it’s an important part of social media marketing campaigns. For personalization, you can go through the influencer’s profiles and try to understand their likes, dislikes, etc. Self-service marketing platform where influencers will reach you to promote your product to their followers. When running a top content search with BuzzSumo, you can view sharers of competitors’ content. Doing so might make them feel like they’re being used as sources of engagement and sales and might push them away. Send out a friendly first email that recognizes their work and commends it. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. To make sure that you don’t fall victim to influencer fraud. Get Influencers Talking About your Brand: Influencers have a large reach and a loyal following. Is he/she a perfect fit for our brand? Influencers are powerful forces that can help propel your blog towards significant profitability. Influencer marketing with a fashion blogger doesn't have to be complicated. Once they respond to your first email, you can send out a second email with the pitch for an influencer marketing collaboration. You can directly contact the influencers you want to work with using our platform. This can be a piece of advice for an article you're writing or a … Micro-influencers are also seen as authentic by their followers because they do not typically plug products. On average, marketers write emails that are about 434.48 words long. You can then either send each influencer a direct message on Instagram or you can obtain their email from the … Check it out! Step 1: Search YouTuber and Go to Email Page Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. For more help involving influencers in your product launch, download our free guide to influencer marketing! You can challenge influencers to create something sensational and unusual around your … Influencers have already built an audience that loves hearing from them. Now, there are different levels of influencers. One of the most successful ways to get an influencer to promote your product is by getting the help of an influencer marketing agency to broker a partnership. Consequently, if an … As I mentioned above, most influencers are very busy people. The great thing about selling a physical product is that you can send samples to those influencers so that they can review it on their blog, or, at least, talk about it on their social platforms. The key is in understanding why the influencer shared it. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. Or maybe it just wasn’t the right moment for your brand to have that partnership. I believe your followers will love our [product/service] and was wondering if you’d like to partner with us. In fact, the average email subject lines have only about 43.85 characters. This will benefit the influencer as they’ll be exposed to a much larger … Sometimes, for instance, an influencer prefers you email them so they can leave their social media direct messages for their fans. Did you know that one typo can change the meaning of your message and cause misunderstanding between you and an influencer? In exchange, share their promo codes and their account on your company’s profiles as well. If you can work your brand name into the title, all the better. Top influencers have the power to increase your online lead generation and … BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. You can either catch an influencers eye by engaging with their posts first (and providing value to their community), or you can just shoot them an email or DM as soon as possible. The more cohesive and consistent your messaging is, and the more your audience learns about it, the more engagement you can expect. Here’s an influencer outreach email template that mentions what the influencer will get in return for promoting your products. You weren ’ t get just any influencer to create a specific industry space! Difference for your brand or product on social media platforms before emailing them than. 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