For example, it’s about making a Whatsapp number available to access an ultra-personalized tip. So, with businesses and customers keen for more involvement with chatbots, this is sure to be one of the fastest-growing digital marketing trends in 2020. The difference is that it is pure and addictive content that is separate from any pre-existing interest. Still, marketers should be more cautious with who they are trying to connect with and make sure their target audience is still on Facebook. That being said, Google is getting smarter, and it gives preference to in-depth, accurate, current content that is closely aligned with user intent. and the total abandonment of mass marketing mechanics – the more we segment messages, media, target groups, and the more we tend to believe that the media drives creation: that is, the good place at the right time to the right people. Many customers have had a difficult time in 2020, and they’re looking for the brands that they’ve stuck by to support them and help make 2021 much better. Our daily business mails represent as much CO2 emitted in a year as 1000 km by car, [and this for 20 emails per day only]. Live streaming is a powerful method of digital marketing when combined with influencer marketing. Paul Gruber sees “the challenge of tomorrow” for a creative and technological agency: “Put innovation at the service of brand identity. While it is by no means struggling, it’s clear that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok. Micro and nano-influencers 4. These uses have developed and democratized in particular via the Digital Native Vertical Brands (DNVB), these famous brands that were created in direct-to-consumer mode and pure-player mode, with no other choice but to sell online “. Email is often the final trigger to motivate an action, especially when combined with your remarketing techniques. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Whether it's the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service. A study conducted by SEO specialist using data collected by Jumpshot * (marketing analysis company) showed that users click less often on search results of the California engine because, in most cases , the preview displayed by Google contains the answer to their query. It was predicted that there were almost 27 billion IoT devices in the world in August 2019, and this is estimated to increase to over 75 billion by 2025. Brands are forced to organize themselves to respond to this problem, otherwise they can not be reactive enough to their audience and infiltrate communities of interest at key moments, he believes. “. Not too long ago, AI and chatbots, in particular, were perceived as a threat for customer service reps. A more virtuous and eco-friendly approach that will be rewarded: “The good news is that it goes in the direction of performance, but the challenge is to designers who will have to combine frugality and desire creation. Marketers targeting voice search users should remember to write in a conversational tone, using keywords that people will speak rather than type. The continued growth of Stories So, with businesses and customers keen for more involvement with chatbots, this is sure to be one of the fastest-growing digital marketing trends in 2020. Meanwhile Chris Willis, head of design at VMLY&R, feels 2020 could finally be the year of variable fonts. Enterprise. LinkedIn Live Expands the Corporate Communications Toolkit. 63% of online consumers are more likely to return to a company website if it has a live chat option, hammering home the need for companies to take this channel seriously. In other words, email is here to stay, and email marketing itself continues to be important. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2020. If you don’t adapt, you’ll surely be left behind. related content: the 10 most important communication trends in 2020 One illustration of successful AI-based automation in digital marketing is chatbots. In 2020, we are experiencing the great impact that digital marketing continues to have and how, little by little, conventional marketing is losing strength in the market. 6) The podcast as a banner of quality content? Conclusion I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. The commitment (and reach) of social media in the midst of change, representing both an opportunity and a challenge for brands. Digital has this facilitating role that allows anyone to “ask the questions they want to a brand, in the most transparent way possible. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top. At the time, it is clear that the feature was boring. Twitch has over 15 million daily active users, most of whom tune in just to watch live streaming videos from influencers like Ninja. Predicting the future isn’t easy. This has become a trend confirmed by Zuckerberg: the growth of interactions on the platform is now seen through private exchanges, via couriers and groups, in contrast to a disengagement on public flows. “, This trend is a response to the frantic race to visibility of recent years that has leached us all. Richard Horvath January 14, 2020. Facebook is no longer the kingpin in the social media world. What will be the innovation, the use or the approach that will make tomorrow’s communication? Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online. , increased authenticity to combat security risks and Data-driven decision making approach voice and cohesive brand message across all,... 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