Changes in consumer culture have hit all sectors of retail, and luxury brands are no exception. The fashion industry has always been fast paced, but in the digital era, it has the capacity to change faster than ever. The use of technology in fashion brings more value than meets the eye. Going by the wayside are New software programs continue to replace old manual skills. Many brands are switching to made-to-order production cycles. The result is a reduced level of overstock and less clothing that ends in landfill. How can technology help brands reduce their environmental footprint? Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. With so many … Brands and retailers embracing innovation and the state of the art will better be equipped to compete in an age in which technology has a profound impact on the way we manufacture, retail, and consume fashion and apparel. The global success of fast fashion retailers like H&M, Zara and Uniqlo has had a considerable impact on the overall fashion industry, and forced luxury fashion retailers to adjust to an evolving fashion business model. While there are many types of apparel retailers, from those just for children to those that sell designer shoes, one thing they all have in common is the need for technology. Conclusion. Fashion may be fleeting, but technology in the fashion industry is here to stay. Fashion on demand. Fashion designers use technology to design fabrics using fashion designing tools available in software packages, to alter previous designs, to see how designs look on virtual models, to determine which clothing material is fit for certain designs, and to connect with the fashion industry … New technologies like automation and data analytics are shifting consumer needs to just-in-time production. This change applies to everything in the industry, from design and marketing, through to production and sales. With the help of AI, fashion designers can predict upcoming trends, dictated by the current fast-changing environment of fashion, while minimising the environmental impact. From determining textile weaves to sizing designs; computers are a vital component of the fashion industry. The clothing and accessories industry is very lucrative and makes hundreds of billions of dollars per year. The fashion industry is one of the biggest in the world with a market size of US$ 3 trillion as of 2018. And, eventually, one day, a salient AI will be at the core of new fashion designs. The U.S. apparel industry market is the biggest in the world, according to Statista. With revenues of over $328 billion in 2017 and a projection of $390 billion in 2025, there are many ways technology can influence these numbers. 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